Musical.ly was a 15-second video streaming service with 100 million subscribers till August 2018. Theprogram included music and conversation options for lip-syncing and making hilarious movies. Somecontent creators become famous because of Musical.ly. Musical.ly’s popularity grew as usersuploaded videos on Instagram.
In August 2018, ByteDance bought the app and relocated its users to Tik Tok. Musical.ly’s Content andaccounts were migrated to Tik Tok.
TikTok vs. Musical.ly:
Its rise to fame
How Brands Can Use TikTok
TikTok is built on the same short-form video concept as Musical.ly but has a much larger focus.
The Tik Tok app delivers sounds, song excerpts, unique effects, and filters. You may also upload phonevideos.
Tik Tok released a responses function in September that lets users submit video reactions. TikTok developed a digital well-being feature that alerts users after two hours.
The new app promotes video-sharing. Tik Tok users can produce dance videos, magic tricks, and amusing videos. Tik Tok has more video creation options than Musical.ly.
TikTok’s popularity has skyrocketed since its inception. It was the top downloaded photo and video app internationally in October 2018. The app boasts 500 million monthly active users, including 80 million downloads in the U.S.
Tik Tok’s success stems from the following:
Jimmy Fallon uses the app, which helped boost its popularity. Several celebrities in different locations promote the app for pay.
Jimmy Fallon’s interest in the app originated spontaneously but was later compensated for. Jimmy Fallon introduced a “challenges” segment in November 2018 using Tik Tok.
He challenged his viewers to do the #TumbleweedChallenge on Tik Tok. The T.V. host started this trend.
Within a week, the challenge had 8,000 entries and 10.4 million engagements.
Other regions have celebrity TikTok agreements. Kinoshita Yukina, Kyary Pamyu Pamyu, and Watanabe Naomi helped launch the app in Japan. Tik Tok worked with Thailand’s Kaykai Salaider and India’s Aashika Bhatia.
TikTok’s expansion plan includes celebrity partnerships. Celebrities and influencers help the app generate viral Content.
These celebs post on Tik Tok and promote it on other platforms. Aashika Bhatia endorsed Tik Tok on Instagram in the post below.
The brand also benefits from paid agreements with social influencers and celebrities. Celebrities bring fans to Tik Tok.
Localized Content Despite being a worldwide app, Tik Tok emphasizes localized Content. The app organizes local contests and challenges and tracks local trends with hashtags.
TikTok runs “1 million audition” in multiple countries. The top video creators in each contest are awarded. This contest helps Tik Tok creators get exposure and fans by generating thousands of local films in each country where it’s conducted.
In September 2018, a contest in Russia drew 31,000 video entries and millions of Tik Tok views. It promoted the app nationally.
The software suggests content production subjects using trending hashtags. The software can leverage local trends and generate viral Content. “Seaweed Dance” went popular in China. Thousands of Tik Tok users made this video.
TikTok offers user-specific recommendations. This keeps Tik Tok viewers up-to-date on trending videos and gives them video ideas.
TikTok has globalized through these approaches.
Create, share, and view Content Easily
TikTok simplifies video production and sharing. Users can upload anything from their regular activities. Due to the small format, neither video creation nor viewing is time-consuming.
Short-form video plays when a user starts the app. A spectator becomes immersed in a sea of pleasant, fascinating, captivating videos as they play one by one. Due to the addicting quality of the information, people can watch videos for hours.
Brands can use TikTok.
TikTok has no area for typical display ads and is not a marketing outlet like other social media networks. Due to Tik Tok’s fast growth and popularity, many brands understand its marketing possibilities.
Brands have used Tik Tok challenges and contests to generate brand-related Content. Brands use hashtags to promote their Tik Tok marketing initiatives, similar to other social media platforms.
Consider Guess’ #InMyDenim campaign. Guess took over Tik Tok on September 1 and challenged US-based users to #InMyDenim. Contestants were encouraged to wear denim and use the hashtag. This began Tik Tok’s U.S. brand collaborations.
TikTok superstars can generate brand-specific promotional Content for brands. This will be like any other influencer cooperation, except on Tik Tok.
TikTok’s popularity is astounding, but that doesn’t mean it will surpass Instagram and YouTube. Vine was once a popular video-sharing platform, but it’s gone. Many other apps gained popularity and then vanished.
TikTok must keep innovating to sustain its popularity. To make the app a permanent social network, they must make the platform brand-friendly.
Tik Tok is on the right track as more firms use it for social media marketing. If it can profit from brand engagements, it will grow and compete with existing social media sites.
Tik Tok is a fun, amusing, and addictive software that’s become popular recently. Tik Tok might become a marketing and social networking platform. How app designers use this potential to sustain popularity is unknown. What Tik Tok videos do you love?
Tik Tok is a 15-second video-sharing program that anyone may use.
TikTok’s Chinese app, Duyin, has over 300 million monthly active users. The app’s logo combinesMusical.ly with Buying.