Don’t we all love a good-quality video? One which keeps us entertained and also conveys some helpful information. Then imagine the benefit of using a video for your business promotion. We are sure with the proper use of video content; your business will be booming in no time.
Learners who watch training videos report higher levels of engagement and recall. Once you are sure that a video will best serve your audience’s educational needs, the next question is how to start making one. As we have said this many times before and will say it again, IT’S NOT THAT EASY. Especially when we talk about employee training video production.
Keep on reading to find out how you can achieve the perfect training video.
Guidelines for Effective Business Instruction Video Making
These days, videos offer some of the most effective learning opportunities in the business sector.
One reason is that they give employees or clients a personal connection to the material, making it easier for them to remember and understand.
Which would you prefer: a five-minute YouTube video on fixing a leaky faucet or a complicated manual? When dealing with audiences who may be in different shifts, regions, or time zones, it is often more practical and cost-effective to generate training videos than to conduct in-person training. In addition, videos can act as a great resource for years to come, resulting in a greater return on investment compared to other forms of training.
The question then becomes, where to start? How do you make a video once you’ve determined that it will serve as an effective instructional medium for your target demographic? Here is a comprehensive to-do list for making an effective corporate training video.
Determine What Your Main Points Are
In other words, what do you hope people will have learned by the time they finish watching this video? You should write down a short but comprehensive list of points to make; a training video should be no more than seven minutes long. Furthermore, the earlier your staff members begin their training, the sooner they may begin contributing to your company’s success.
You shouldn’t try to convey too much information in a single video, too, or your staff might feel overwhelmed. Training sessions should be broken up into smaller chunks if you find yourself cramming in more and more material.
Recognizing Your Target Market Is A Must
In order to memorize what they see, viewers must make associations between pieces of data. If you want to keep your viewers interested and prevent offending anyone, you need to make sure you know who you’re talking to and what they already know before you make a training video. Do you find that most of your readers are above the age of fifty? Perhaps you shouldn’t use so many internet jokes or cultural references. Do you happen to be a male boss who is providing instruction to a team of women? Make sure your script is inclusive of both sexes.
Pick Your Favorite Design Elements
Once you know what you want to say in your corporate training video, you can choose a format that is most effective for conveying your message. Animations are great for showing ideas and making complex processes consumable while talking head films help humanize your company and build rapport with viewers. You could experiment with blending various design elements for your employee training video production. The steps of the animation process are sometimes explained by a talking head on a split screen.
Plan And Practice Your Script
You’ll need to compose an interesting script for your training video whether you plan to appear on camera, provide voice-over, or hire acting talent. You should hire a professional scriptwriter because scriptwriting is a specialized skill. Sometimes an Instructional Designer will have such experience, but more commonly, someone with a marketing or communications background will do a better job.
However, writing clearly and concisely is only half the battle; you also need to spend time practicing the script. Your story, even if written in the most elegant prose, will benefit from being read aloud. The tone and intensity level of your video will affect how well it does. You can also notice grammatical problems and overused words by reading your script aloud.
Collect All Necessary Materials
Corporate training videos don’t need to be Oscar-worthy, but they should still be of a certain standard of quality. Depending on the size of your company, this film might be viewed by hundreds, if not thousands, of people and could be used for years to come as a resource for training and refresher purposes.
To produce a high-quality video, you should equip yourself with a high-quality camera, a high-quality microphone, and top-tier editing software. Make sure there is no extraneous noise in the room where you are capturing the audio. Even if you don’t require an entire film crew, it’s always good to have an extra pair of eyes on hand during the editing process.
Assess The Level Of Success Of Your Video
It’s tempting to think that your job is done once you’ve shot, edited, and played a training video for an audience of employees. However, there is still one final step you need to take: test the video.
If the video’s purpose is to advise viewers on how to execute a certain task linked to their jobs. Then the effectiveness of the film can be gauged by seeing how well employees complete the task repeatedly. If the video is broader in scope or touches on several parts of the job. Consider conducting a survey to gauge the level of employee interest in and satisfaction with the video. Enhance the effectiveness and efficiency of future training videos with the help of constructive criticism.
It’s easy to reach a wide audience with a training video. When compared to in-person training sessions, they generally need several repetitions in a single year. This method saves a lot of time, money, and energy. You can make a professional corporate training film that will keep your staff interested. And also help them learn as much as possible if you follow the advice above.